Where Music Meets Motion: Jon Batiste’s Infiniti QX80 Commercial Shot at Broadway Stages
/Where Music Meets Motion: Jon Batiste's INFINITI QX80 Commercial Shot at Broadway Stages
Art, Artist, and Setting Align to Bring Luxury Automotive Commercials to Life at Broadway Stages
The INFINITI QX80 is a full-size luxury SUV that combines powerful V8 performance with a refined design and advanced technology, offering a premium driving experience. Grammy- and Academy Award-winning artist Jon Batiste is known for his genre-defying sound, soulful roots, and magnetic stage presence. Both have demonstrated excellence in their respective industries, something they have in common with Broadway Stages, making our facilities the perfect location to film a commercial to promote the luxury SUV.
INFINITI saw Batiste's expressive manner as a natural fit for its focus on sensory-rich, elevated moments. So they collaborated on the marketing campaign "Experience Perfect Harmony" that features the commercial filmed at Broadway Stages. The ad portrays the seamless fusion of artistry and automotive ingenuity, positioning INFINITI as a forward-thinking high-end contender. The advertisement is part of a larger promotion of the QX80 that includes the brand’s sponsorship of Batiste’s INFINITELY Live concert series.
Set on our vast Soundstage 10, with a sweeping cyclorama in the background lit in soft ombré tones, the ad allows the INFINITI QX80 to take center stage in a visually striking environment. Every light, note, and motion harmonizes to evoke elegance, connection, and a purposeful sense of style.
Setting the Scene: The Vision Behind the INFINITI QX80 Campaign
INFINITI partnered with Batiste in 2024 to celebrate the launch of the all-new 2025 QX80. INFINITI sees Batiste's music and style as aligning with its focus on luxury and elevated experiences. Batiste’s expressive style mirrors INFINITI’s focus on sensory-driven luxury, making him the perfect ambassador for the brand.
"Experience Perfect Harmony" is a multisensory brand initiative that aims to blend sight, sound, scent, and touch to evoke a serene and luxurious experience. It showcases the INFINITI QX80 as an elegant SUV that combines craftsmanship, technology, and human emotion. The commercial that was filmed on our soundstage parallels some of the QX80’s signature features, including ambient lighting, advanced sound systems, tranquil scents, and premium materials.
The partnership debuted with a live performance 100 stories above Manhattan, showcasing the SUV’s bold design and innovation, and the commercial premiered this past April. Together, they launched the INFINITELY Live concert series, blending music, art, and craftsmanship in exclusive events across Brooklyn, Los Angeles, and Houston.
"The collaboration with INFINITI embodies creativity, innovation, and a shared passion for pushing boundaries. The all-new QX80, with its bold styling and forward-thinking technology, mirrors the same energy I bring to my music — a blend of elegance, power, and soul. Together, we're redefining the journey of opulence and performance, making every drive a celebration of style and artistry," said Batiste.
Why Broadway Stages Was the Perfect Fit
The commercial's sleek, minimalist setting helped keep the QX80 as the undeniable focal point. The controlled studio space allowed for continuous integration of visuals, music, and narration. This setting signals modernity and sophistication. It enhances the narrative, transforming each frame into a vivid, sensory experience.
Broadway Stages brings over four decades of trusted production studio experience, from music videos for top artists and commercials for major brands, to hit TV shows and blockbuster films. Our reputation for professionalism and reliability is built on over 40 years of excellence. Our extensive, state-of-the-art facilities and relationship-driven service have made us the production partner of choice across film, TV, and high-end commercials.
We combine cutting-edge facilities, expert technical support, and versatile spaces to bring any creative vision to life with precision and flair. Strategically located in New York City and committed to collaboration, we ensure that high-end productions consistently exceed expectations.
Every day at Broadway Stages, visionary creators transform bold ideas into inspiring stories that captivate audiences and redefine what's possible on screen. Explore what Broadway Stages can do for you. Contact us today!
One of New York’s largest and most trusted full-service production studio companies, offering comprehensive services for film, television, live streaming, commercials, live performances, music videos, and more. With over 40 years of experience, we’ve become a cornerstone of New York’s thriving creative industry.
With more than 60 soundstages spanning across Brooklyn, Queens, and Staten Island, Broadway Stages offers over 4 million square feet of state-of-the-art production space, including soundstages, support space, distinctive filming locations, parking, and in-house services for lighting, power, and grip rentals. We provide tailored solutions for productions of all sizes, delivering the resources and expertise needed to meet your creative and technical needs.
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